Job Description / Role
Position Type: Full-Time Employment
Company: Chalhoub Group
INSPIRE | EXHILARATE | DELIGHT
For over six decades, Chalhoub Group has been an architect and curator of luxury experiences in the Middle East. As a hybrid retailer, the Group has elevated its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands spanning luxury, beauty, fashion, and art de vivre. More recently, the Group has expanded its expertise into new domains, including luxury watches, jewelry, and eyewear.
Our Performance Marketer will be instrumental in driving business growth through performance advertising, encompassing user acquisition, basket size augmentation, reorder rate enhancement, and more, across multiple channels. Additionally, they will provide insights and recommendations for conversion improvement projects aimed at maximizing revenue while minimizing costs.
- Develop and meticulously monitor campaign performance across various channels (Direct, Free Search, Paid Search, Social Media, Associates, Other) and devices (desktop, tablet, mobile).
- Establish a tracking and reporting system for campaign/platform performance (attribution, measurement, analytics) and set key performance indicators (KPIs).
- Manage the marketing budget for a portfolio of brands, strategizing for lead generation, retention, LTV (Lifetime Value), ROI (Return on Investment), and ROAS (Return on Ad Spend) to meet predefined performance uplift expectations.
- Design, conduct, and evaluate A/B tests for creative marketing concepts.
- Craft highly relevant traffic-driving ads, overseeing both copywriting and visuals, and drive continuous improvement initiatives.
- Analyze multiple sets of data to identify opportunities and formulate strategic proposals to enhance performance (e.g., customer journey review) and swiftly execute approved recommendations.
- Enhance the associates ecosystem, collaborate with third parties, and leverage these relationships to stimulate traffic and conversion growth.
- Manage the e-marketing budget and optimize it daily to achieve online business targets.
- Oversee relationships with external digital marketing agencies.
- Adapt and optimize creative assets and conversion touchpoints.
- Analyze and report on results using Google Analytics and other internal platforms.
Qualifications for Success:
- 3-4 years+ experience in performance marketing across multiple channels.
- Strong background in fashion e-commerce.
- Knowledge of offline marketing stores with the ability to craft an omnichannel performance strategy.
- Prior experience in budget management and agency oversight.
- Proficiency in Arabic or French is preferred.
What We Can Offer You:
At Chalhoub Group, we transform your aspirations into reality. We facilitate your journey through enriching experiences, learning and development opportunities, and exposure to various assignments within your role or through internal mobility. Our Group provides diverse career paths for those who are exceptional every day.
We acknowledge the value you bring, and we are committed to offering a competitive benefits package that includes healthcare, contributions to child education, remote and flexible working policies, and exclusive employee discounts.
We Invite All Applicants to Apply:
Diversity of thought, culture, background, abilities, and perspectives are essential to truly Inspire, Exhilarate, and Delight our customers. At Chalhoub Group, we are dedicated to inclusion and diversity.
We welcome all applicants to apply and become part of our exciting future. We ensure equal opportunity for all applicants without regard to gender, age, race, religion, national origin, or disability status.
About the Company:
Chalhoub Group has been the preeminent partner for luxury across the Middle East since 1955. As a Dubai-based expert in retail, distribution, and marketing services, the group has emerged as a prominent player in the fashion, beauty, and gifting sectors within the region.
By blending its Middle East expertise with an intimate understanding of luxury, Chalhoub Group is nurturing brands in the region by offering service excellence to its partners and delivering a unique experience to its customers through its passionate teams.
With a growing workforce of over 9,000 individuals, operating in 14 countries, and overseeing more than 470 retail outlets, the group’s triumph is attributed to its most valuable asset—highly skilled and dedicated teams. Professionalism and passion are the driving forces behind the Chalhoub Group’s competitive edge in today’s market.
By steadfastly committing to sustainable practices, the Chalhoub Group was awarded the CSR Label by the Dubai Chamber of Commerce in 2013.